If He Likes it, So do I.. Ethos

Now a days celebrities have the power to influence people to get out and spend their money. Whether it be a new car, or those brand new Nike shoes, celebrities seem to have the power to convince people that they have to go out and get whatever the product is. In many companies advertisement plans there is a hot shot athlete or a beautiful actress endorsing the product. Although they may be famous and wealthy what makes them such an expert about the product? I mean do they actually test the product out themselves? I'm guessing most of them don't, which leaves me with the question of why people value what celebrities or people of high power say about products.

My guess is that people see that they are celebrities and they think that if they have a certain product then they are on the same level or maybe they are even a celebrity themselves (as foolish as that may sound). For example, professional athletes that endorse shoes or other sporting goods are good endorsements because there is a huge possibility that they are using the product themselves. On the other hand if an actor/actress were to endorse sporting goods or equipment it wouldn't be a credible or very good endorsement.

In conclusion, in my personal opinion companies should target people that have a direct connections with the product they are endorsing. By doing that i believe companies will see more profit for their products because people value celebrities opinions very much.